Advertising Guidelines

There are many ways to get your message across to the Peace Corps Community using print and online advertising as well as product partnership opportunities.

Product Partnership: NPCA applauds the efforts of RPCVs and community members who own retail businesses. Please use these guidelines to help you consider whether your products are a good match for NPCA partnership.

Online Advertising: NPCA’s website is visited every day by prospective, current, and returned Peace Corps volunteers, their friends and family, and others who are interested in the Peace Corps and its values. We offer a variety of opportunities for advertisers to put their messages in front of this community. View Online Advertising Rates

Program Partnership: NPCA welcomes conversations with potential public and private partners to find ways that one of NPCA’s unique programs can help meet the goals of the partner organization. If you want to support or partner with an NPCA program, please email your inquiry to Khalisa Jacobs.

Jobs Board: If you want to post your organization’s job listing, please visit our Jobs Board to submit your job directly.

Print Advertising: WorldView magazine is the quarterly publication of the National Peace Corps Association, the nation’s leading nonprofit supporting Returned Peace Corps Volunteers and the Peace Corps community. See rates below.

I have kept every issue and browse through them periodically because maybe I will find a new career idea or new course of study.

— Kaleb Brown, Peace Corps Volunteer, Ukraine 2005-2007

2012 Editorial Calendar and Advertising Deadlines

Download the WorldView Editorial Calendar for 2012

Issue Editorial Focus Space Deadline Ad Materials Deadline
Spring 2012 Careers January 11, 2012 February 3, 2012
Summer 2012 Peace Building: Conflict, Safety & Security April 27, 2012 May 4, 2012
Fall 2012 Green Products July 27, 2012 August 3, 2012
Winter 2012 Travel Oct. 25, 2012 Nov. 14, 2012

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Print Advertising Rates

Download the 2012 WorldView Rate Card with Ad Specs

Advertising in WorldView is non-negotiable for us. The ads hit our target market: internationally-minded individuals who are committed to making a difference in the world.

—Jill Stoffers, Recruiting Director, Monterey Institute of International Studies

Black & White
SIZE OF AD ONE-TIME Per Issue FOUR-TIME Per Issue
Full page $4,000 $3,000
2/3 page $2,800 $2,250
1/2 page $2,500 $2,000
1/3 page $1,500 $1,200
1/6 page $1,000 $800
Full spread $6,800 $5,100
Half spread $4,250 $3,400
Color

Color charges are in addition to the black and white rate:

  • Four-Color – $1350
  • Two-Color Process – $450 for standard cyan, magenta or yellow
  • Two-Color Match PMS – $600 per PMS color
Guaranteed Placement
  • Cover Positions  -  20 percent premium on space & color charges
  • Inside Positions  – 10 percent premium on space & color charges
  • Business Reply Cards - $120 bind-in fee, per thousand, furnished
Inserts

For space rates contact ad representative.

Discounts:

A 15-percent discount is given to recognized advertising agencies.

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WorldView Ad Specifications

Mechanical Sizes
Ad Sizes Column Width Height
Full page 3 7 1/4″ 9 7/8″
Full-page bleed 3 8 3/8″ 11
Vertical 2/3 page 2 4 3/4″ 9 7/8″
Horizontal 1/2 page 3 7 1/4″ 4 7/8″
Vertical 1/2 page 2 4 3/4″ 7 1/4″
Square 1/3 page 2 4 3/4″ 4 7/8″
Vertical 1/3 page 1 2 1/4″ 9 7/8″
Horizontal 1/6 page 2 4 3/4″ 2 3/8″
Vertical 1/6 page 1 2 1/4″ 4 7/8″
Full-page spread 6 15″ 9 7/8″
Full spread bleed 6 16 1/2″ 11″
Half-page spread 6 15″ 4 7/8″
Half spread bleed 6 16 1/2″ 5 1/2″
Production
  • Trim Dimension:  8 1/8″ by 10 3/4″
  • Bleed: 1/8 beyond trim each side
  • Binding:  Saddle Stitched
  • Printing Method:  Web offset
Printer Specifications for Advertising

Preferred Format:

  • PDF
  • Press-optimized
  • High resolution images, minimum 300 dpi
  • CMYK color (RGB will not be accepted)
  • Embedded fonts and images
  • Do not use OPI
  • Compress images using Zip

Acceptable formats

  • Adobe InDesign, version 5, 4, or 3
  • Adobe Illustrator, version 13, 12, or 11
  • Adobe Photoshop, version 10, 9, or 8
  • Quark Xpress, version 7, 6, or 5

Any other process or format must be cleared by the Ad Sales office in advance.  Design and production assistant is available at an hourly rate.  Call our Advertising Sales Representative below for details.

File Preparation

Trim Size – set trim to 8 1/8″ by 10 3/4″.  Do not use standard size such as 8 1/2″ x 11″.

Bleed – bleed is available on full-page, full-spread, and half-spread ads only.  For every side that bleeds, provide 1/8″ beyond trim.

Live area – keep copy/images at least 1/4″ inside trim.

Resolution – minimum 300 dpi, at the intended size.

Color – color images and graphics must be provided in CMYK, not RGB.  PDFs exported from office applications will generally require conversion from RGB to CMYK, unless the printer’s device settings are first set to “Convert Gray Text and Graphics to Postscript Gray = Yes.”  Place graphics in EPS format to avoid RGB conversion.

Images – formats other than press-optimized PDF must include original files for any art used.  Acceptable formats for images are PDF, EPS, TIF, or JPG.  Minimum resolution is 300 dpi for continuous tone (8-bit); 1200 dpi for line art (1-bit).  Please scale and crop images prior to placing.

Scans – if any images, graphics or halftines need to be scanned, please provide 1) a print of the images for color match; 2) crop marks on the image; and 3) a dummy for placement.

Proofs – ads must be accompanied by a proof, preferably one printed from the native files.  Laser proofs are acceptable for B/W ads, color advertisers should submit contact color proofs; which will be used to color-match on press.  If no proofs are provided, printer will generate a color proof, with the cost invoiced to the advertiser.

Publisher is not responsible for print results if files are submitted incorrectly or without proper proof.

Electronic File Delivery

PDF files – submit on disk or via email to the Ad Sales Office

Large files – Quark/InDesign and pdf/eps files larger than 4mg should be submitted on disk.

FTP – ads may be uploaded to our ftp site; for access instructions call the Ad Sales Office.

File names – file titles should include the issue date and advertiser’s name (e.g. Summer o6_ABCInc.)

Publisher reserves the right to refuse any advertising not in keeping with the goals of the National Peace Corps Association.

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Demographics

Download WorldView Demographics

More than 16,000 Americans receive each issue of WorldView magazine.  Estimated pass-along readership is 45,000.  Our readers are on intimate terms with the world because they have lived and worked in its far corners as Peace Corps Volunteers.

WorldView is mailed second class to 6,000 members of NPCA.  We also guarantee added overseas circulation to an additional 8,000 Peace Corps Volunteers now working in 73 countries, as well as members of Congress, the State Department, journalists covering international affairs, and the heads of more than 140 private relief and development organizations.

Profile – NPCA Members

NINETY-FIVE percent are college graduates, 40 percent have at least a Masters degree. They earn $55,000 a year, own their own homes and drive two cars. They work on the internet, travel with cellular phones, and depend on mutual funds to help put two children through college. They buy books about African politics, Asian commerce, Latin American forests and American reforms. Sixty percent have traveled to more than five foreign countries, for business and for pleasure. The kids go, too.

FROM A RECENT SURVEY: 29% still use the language they acquired overseas. In their own communities, 97% engage in projects teaching neighbors about the developing world; 78% participate in foreign affairs lobbies and political campaigns, or volunteer at food banks, homeless shelters, in scouting, 4-H groups, and tutoring programs. Nine percent take their worldly causes to radio and television.

Age

  • 35 or younger 29%
  • 36-50 23%
  • 50+ 37%

Education

  • Bachelors 22%
  • Masters 46%
  • Doctorate 17%

Annual Income

  • $30-50K 25%
  • $51-100K 35%
  • 6% earn more than $100,000 per year

Profession

  • EDUCATORS One-fourth of our members are teachers, professors or school superintendents. Most earn 13% more than their colleagues and they’re building a new global curriculum for America’s schools.
  • MANAGERS Many operate businesses, sit on the boards of major corporations and foundations, and serve at all levels of local, state and federal governments.
  • TECHNOLOGISTS More than 95% of our readers use the inter-net. Many are computer software designers, engineers, physicians, nurses, and researchers.
  • PUBLIC LEADERS Half a dozen—Republican and Democrat—are members of Congress. They have served in the President’s cabinet. Others serve as college and university presidents and college deans.
  • INTERNATIONALISTS More than 7,000 returned Peace Corps volunteers now work in such federal agencies as Education, State, Commerce, and the Agency for International Development. Several thousand more work for the World Bank, or operate programs for CARE and other private overseas relief and development programs.
Profile – Serving Peace Corps Volunteers

8,000 WorldView readers are currently serving in Peace Corps in any of 73 countries. While 6% are older Americans (50+), and about 10% are middle-aged, the majority of volunteers are in their mid-twenties. The typical volunteer is a single, 25-year-old with a Bachelor’s degree, humanitarian instincts, and a firm belief that through Peace Corps he or she can make the world a better place.

PEACE CORPS readers tell us they eagerly await each issue of WorldView magazine. They read it to keep current on what’s happening in other Peace Corps countries. It helps them reconnect with their purpose, and it provides a road map of the many opportunities that await them upon their return. Where advertising is concerned, active volunteers tell us they look for two things: educational and job opportunities for when they return, and products and services that will help them serve, from books to solar gadgets to health and safety products.

Age:

  • 20’s 85%
  • 30-50 10%
  • 50+ 5%

Education:

  • Some college 2%
  • Bachelors 81%
  • Graduate 10%

Ethnicity:

  • Caucasian 76%
  • Asian-American 5%
  • Hispanic 4%African-American 3%
  • Mixed 4%
  • Not Specified 9%

Readers value WorldView: 92% find something of value in each issue. 85% agree that seeing an ad in WorldView gives them a positive impression of the advertiser. 62% spend between 30 and 90 minutes reading each issue. 44% share their copy with someone else; 21% keep their copies.

Environmental Awareness: We gave readers a list of products and asked them how often their purchasing decisions are determined by a product’s environmental impact. Those products included:

PRODUCTS Frequently Always
Clothing 43% 3%
Housewares 46% 4%
Food 60% 10%
Personal Care Products 60% 2%
Houses/housing materials 44% 10%
Personal Transportation 55% 18%
Public Transportation 55% 18%
Financial/Investment Services 38% 5%
Travel 48% 7%

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Additional Opportunities

In addition to advertising in WorldView magazine, NPCA offers great opportunities to increase the impact of your message. Whether you offer jobs, products, or services, we’ll put you in touch with exactly the right audience!

Online Advertising

Combine your print advertising with web advertising for the biggest impact on your target audience. There are a variety of online opportunities available for advertisers in addition to spots in the monthly NPCA Email newsletter and popular Job listings site.

View Online Advertising Rates

View Email Newsletter Advertising Rates

Program Partnerships

NPCA welcomes conversations with potential public and private partners to find ways that one of NPCA’s unique programs can help meet the goals of the partner organization. If you are interesting in supporting or partnering with NPCA, please email Khalisa Jacobs.

Product Partnerships

NPCA applauds the efforts of RPCVs and community members who own retail businesses. Please use these guidelines to help you consider whether your products are a good match for NPCA partnership.

Print Sponsorships

In conjunction with WorldView magazine, NPCA offers companies and organizations a new sponsorship opportunity: WorldView: Special Reports.

Special Reports will spotlight certain topics that are so timely and of such broad interest that they deserve more comprehensive coverage than we can offer in WorldView alone.

Single-topic focus:

Previous special issues on HIV/AIDS, reproductive health and access to water have proven so popular that the editors have decided to begin publishing WorldView: Special Reports as a separate publication. The Reports will cover topics of worldwide import, and will be produced as an insert in, or supplement to, our regular quarterly issues of WorldView.

Written by experts and edited by WorldView staff, Special Reports will offer expanded readership and a major impact for your message.

Sponsors receive a full-page ad and will be spotlighted on a sponsor page. Depending on the size and mailing/ production requirements, Special Reports will either be shrink-wrapped and mailed with a regular issue of WorldView magazine, or inserted in the issue. Either way, they’ll be distributed to every WorldView subscriber.

In addition to our guaranteed circulation to WorldView readers, we also make available:

Expanded circulation to the larger community of returned Peace Corps volunteers.

Special mailings to sponsor-provided lists.

Discounts for sponsors interested in overprints or reprints.

Costs:

Package costs are customized based on estimated usage and the promotional options you select. Call today for more information, or to tailor a package to your specific needs.

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Questions about Advertising Opportunities?

Sue Partyke, Ad Director
Erin Woodell, Sales Associate
WorldView Magazine
Partyke Communications
145 Harrell Road, Suite 119
Fredericksburg, VA 22405
(540) 374-9100

email: advertise@peacecorpsconnect.org

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